Meet the Baird Group's Mystery Shopping Division

Project Coordinator/Lead Project Manager

Kate Smillie is a Project Coordinator for the Baird Group's Mystery Shopping Division. Kate joined the Baird Group in November of 2012 as a Project Assistant and became a Project Coordinator in 2013. In December 2017 she became the Mystery Shopping division's Lead Project Manager.
Kate works directly with clients to help determine their goals and objectives for their projects, and guides them throughout the course of the project. Her strong skillset in data analysis and critical thinking ensures a thorough deliverable to each and every client.

Kate has over 20 years of prior customer service and account management experience.

Bridget Nsibirwa

Project Coordinator/On-site Coordinator

Prior to joining the Baird Group, Bridget worked in human resources for Watertown Area Health Services, specializing in recruitment. Bridget first worked for the Baird Group from 2004 to 2006 in marketing and returned in 2011 as a Project Coordinator. In 2015, she took on the role of on-site coordinator. She currently oversees the certification of on-site shoppers, and the on-site portion of mystery shopping projects.


Bridget has over fifteen years of experience as a CNA, in a variety of healthcare settings.


Bridget holds degrees in Journalism and Education from the University of Wisconsin-Whitewater.

Nathan Hathaway

Project Coordinator/Scheduler

Nathan joined Baird Group in January 2017 as a Project Assistant and Scheduler. Later that year, he became a Project Coordinator. In his scheduling role, Nathan creates and schedules the shops according to each project's unique standards and timeline. He communicates with shoppers daily in order to ensure deliverables of the highest quality. In his PC role, Nathan works with clients on their goals and objectives, guiding their project through completion.

Previously working in the manufacturing, retail, and customer service industries, Nathan has focused on managing client accounts and improving customer service.

Nathan holds a degree in Political Science from the University of Wisconsin-Whitewater.