Meet the Baird Group's Mystery Shopping Division

Kate Smillie 

Project Coordinator

Kate Smillie is a Project Coordinator for the Baird Group's Mystery Shopping Division. Kate joined the Baird Group in November of 2012. She brings with her over 20 years of customer service and account management expertise.


Kate works directly with clients to help determine their goals and objectives for their projects, and she guides them throughout the course of the project. Her strong skillset in data analysis and critical thinking ensures a thorough deliverable to each and every client.

Bridget Nsibirwa

Project Coordinator/On-site Coordinator

Prior to joining the Baird Group, Bridget worked in human resources for Watertown Area Health Services, specializing in recruitment. Bridget first worked for the Baird Group from 2004 to 2006 in marketing and returned in 2011 as a project coordinator. In 2015, she took on the role of on-site coordinator. She currently oversees the certification of on-site shoppers, and the on-site portion of mystery shopping projects.


Bridget has over fifteen years of experience as a CNA, in a variety of healthcare settings.


Bridget holds degrees in Journalism and Education from the University of Wisconsin-Whitewater.

Nathan Hathaway

Project Assistant/Scheduler

Kalynn Baumann 


Kalynn Baumann is the director of the Baird Group’s Mystery Shopping Division. Kalynn is an experienced healthcare leader bringing over 13 years of healthcare management experience in both inpatient and ambulatory settings. Her background in managing both laboratory and radiology service lines gives her a wealth of knowledge used in crafting the ideal methodology for clients and pertinent scenarios for mystery shoppers.


Throughout her management career, Kalynn has successfully led various healthcare projects including patient experience improvement, employee engagement, service line business development, service line integration, and strategic planning. Her experience helps her to understand the needs of both the patient and the business unit directors looking to take a deep dive into their patient experience.


Prior to joining Baird Group, Kalynn was Director of Diagnostic Services at St. Mary’s Janesville Hospital (Janesville, WI) where she was able to build the new department from start to finish. In that role, she was responsible for overseeing the operations of both the laboratory and radiology departments.


Kalynn earned an undergraduate degree in Clinical Laboratory Science from the University of Cincinnati and a Masters of Business Administration with an emphasis in management from the University of Wisconsin-Whitewater. She is certified as a Medical Laboratory Scientist (MLS) by the American Society for Clinical Pathology (ASCP).

Nathan joined Baird Group in January 2017 as a Project Assistant and Scheduler. He assists the Project Coordinators, offering technical support and quality assurance of our individual shops, as well as project deliverables. He creates and schedules the shops according to each project's unique standards and timeline. He communicates with shoppers daily in order to ensure deliverables of the highest quality.

Previously working in the manufacturing, retail, and customer service industries, Nathan has focused on managing client accounts and improving customer service.

Nathan holds a degree in Political Science from the University of Wisconsin-Whitewater.